10.06.2026

Midea confirms Max Mariola as Brand Ambassador: the collaboration between innovation and passion for the home continues.

Midea renews its collaboration with Max Mariola , confirming him as Brand Ambassador for the Italian market. This partnership continues under the banner of continuity and shared values, aiming to convey a way of experiencing the home where technology, well-being, and everyday life are seamlessly integrated.

Chef, food educator, and a well-loved celebrity, Max Mariola embodies authenticity, simplicity, and passion. These values ​​are also reflected in the philosophy of Midea, which has always been committed to developing innovative solutions designed to truly improve people's lives.

 

A shared approach between tradition and innovation

The collaboration stems from a shared vision of an increasingly functional, efficient, and user-focused home. Through his personal approach, Max Mariola emphasizes the value of simple gestures and conviviality, elements that also resonate in Midea's approach to innovation.

The company continues to invest in the development of technologies for home comfort, air conditioning, and appliances, with the aim of making every experience more intuitive, enjoyable, and sustainable.

 

Technology at the service of everyday life

The partnership renewal confirms Midea's desire to connect with consumers through authoritative and credible figures capable of interpreting the brand's values ​​and conveying its vision.

As the home becomes increasingly central to everyday life, the collaboration with Max Mariola represents an opportunity to enhance the connection between technological innovation, comfort, and quality of life.

👉 Read the full press release and discover all the details of the collaboration between Midea and Max Mariola.

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