Midea Named Main Partner of FC Barcelona: New Global Sports Partnership

Midea announces a five-year partnership with FC Barcelona , ​​starting from the 2026/27 season, strengthening its international presence and ties with the world of sport, innovation and lifestyle.

As the club's Main Partner , the Midea logo will appear on the sleeve of FC Barcelona's match and training kits for the first time. The collaboration marks a strategic step in the brand's global growth and sports marketing activities, with initiatives dedicated to fans and key markets.

Activities planned in the partnership

• Matchday activations and co-created content
• Fan engagement initiatives
• Local events and activations in strategic markets
• Brand presence on official game and training uniforms

The announcement was made during the launch of FC Barcelona's new 2026/27 Home Kit, marking the beginning of a collaborative journey that highlights the shared values ​​of innovation, excellence, and lifestyle between the world of sport and Midea's technological solutions.

Find out all the details in the official press release!