09.02.2026

Middle Eastern Markets: A Webinar Series for HVAC Companies Looking to Grow

Saudi Arabia and the United Arab Emirates today represent two of the most dynamic markets for the HVAC, refrigeration, ventilation and water treatment sectors, thanks to infrastructure investments, real estate development and policies aimed at attracting foreign capital.

To help companies navigate this complex yet opportunity-rich landscape, Gen Emirates is organizing a series of online webinars dedicated to entry and development strategies in the Gulf markets , with targeted insights for the various plant supply chains.

The meetings will provide a concrete overview of how to access the Saudi and UAE markets, analyzing organizational models, regulatory requirements, and the most effective business approaches for technical companies.

Dates and focus of the meetings

  • February 4, 5:00 PM – Valves and Pumps
  • February 18, 5:00 PM – Water Treatment
  • March 4, 5:00 PM – Air Conditioning, Refrigeration, and Ventilation

The webinars will be held online, with the option to participate from a PC, smartphone, or tablet.

 

The main topics addressed

During the meetings, the following will be discussed in depth:

  • the economic scenarios and investments expected in 2026;
  • entry strategies into the Middle Eastern markets;
  • the comparison between export and structured local presence;
  • the operational differences between free zones and mainlands;
  • Sectoral opportunities in Saudi Arabia;
  • the organizational, legal and fiscal aspects of operating in the United Arab Emirates;
  • day-to-day operational management through a local company.

An informational course designed to support HVAC companies looking to evaluate or strengthen their presence in a rapidly expanding geographic area.

👉 Sign up for the webinars by clicking here and learn how to set up a development strategy in the Middle Eastern markets.

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