FIMER strengthens its sales structure: Alberto Pinori is the new Sales' Marketing Director for Italy.

FIMER announces the appointment of Alberto Pinori as Sales & Marketing Director for the Italian market, a key step in the company's strategic renewal and relaunch.

The appointment comes amid a period of profound evolution for FIMER, a global player in the photovoltaic inverter sector for residential, commercial, and utility-scale applications , as it strives to strengthen its position in a market characterised by rapid technological and regulatory change.

In his new role, Alberto Pinori will be responsible for defining and developing sales and marketing strategies in Italy , with the aim of strengthening customer relationships, improving sales effectiveness, and supporting sustainable order book growth. His professional background includes extensive experience in the photovoltaic sector, gained in leading companies, with expertise in managing structured teams and in highly competitive environments.

Among the priorities of the new course are also strengthening collaborations with distributor, installer, and EPC partners, launching new projects dedicated to the sales network, and developing structured technical training and after-sales support programs, confirming FIMER's focus on service quality and market proximity.

Pinori's appointment is part of a broader industrial plan that sees FIMER committed to increasing production capacity, introducing new technological solutions, and strengthening management, with the aim of increasing competitiveness, innovation, and reliability along the entire renewable energy supply chain.