Panasonic Italia

With over 30 years of experience, an export market expanded to over 120 countries worldwide and approximately 100 million compressors products, Panasonic is a leader in the field of air conditioning.
Panasonic offers a range of innovative solutions in heating and air conditioning for domestic dwellings, offices, public buildings and large-scale exercises. Panasonic pays special attention to the quality of solutions, reflected in the accuracy of design and in ensuring healthy air for a total compliance to the highest standards in energy consumption, environmental impact and noise pollution.

Worldwide

Matsushita Electric Industrial Co., Ltd (MEI), is known worldwide for its Panasonic brand. Based in Osaka (Japan), it has 334,000 employees around the world.

The Group currently has about 230 branches in 44 countries, including manufacturing plants, research centers and commercial companies. MEI opened 49 research laboratories in the world, where about 30,000 engineers are working daily for the development of new technologies. The result of this activity is the recording of more than 85,000 patents, of which more than half in Japan.

Absolute leader at European level in the Plasma market with 21.6% market share (data from January to June 2006), first in Britain and Germany, today the company is one of the major Japanese high-tech products for leisure, home, office, security, communication technologies and the industrial sector, the products are marketed primarily under the brand name Panasonic. The 50 per cent of its turnover is generated outside of Japan.
In the heart of the modern business district of Tokyo the Panasonic Center was opened in 2003, a real show room where all technological and industrial culture of Matsushita was carried out by the factories, not just a "container" of technology but, above all, practical applications and solutions that respect and safeguard environmental resources. The same Panasonic Center is an example of ecological building: 30% of energy is produced by solar panels, lighting is derived from wind, water comes from rainwater recovery systems, properly purified.
In 1962, Matsushita Electric Industrial in Europe opens its first Panasonic sales office in Hamburg, Germany.
Since then the company´s expansion has been relentless, so much so that now it boasts the presence on the continent of about 15,000 workers in production, sales, service, and research and development for new products for Panasonic.
Today the headquarters of Matsushita Electric Europe is in London, while the headquarters of Panasonic Marketing Europe is in Wiesbaden (Germany).
The main production sites in Europe are in Belgium (batteries), Czech Republic (TV), and the Slovak Republic (DVD Recorder).

Panasonic is the first and most important brand of Matsushita Electric Industrial Co. Ltd. Since 2003, it began to be promoted in the world with the claim Ideas for Life: a sentence that reflects the company´s strategy, customer-focused, in its technological development and market. Matsushita employees share the meaning of a philosophy born from the founder, Konosuke Matsushita, since 1918: the continuing effort to provide its customers with products developed by good ideas and features to make daily life easier and then allow a general improvement of society. The new global brand campaign with the slogan "Panasonic - Ideas for Life", reflects product strategies aimed at the needs of consumers, who are behind the development of each product from Panasonic. This slogan will join all the advertising and corporate communications worldwide.

Panasonic and the environment

Panasonic is aware of their responsibilities towards the preservation of the environment and always pays great attention to this issue.
All Panasonic production sites are in fact equipped to minimize impact on the environment, through strict procedures of filtration of waste water, reducing energy consumption and control emissions of exhaust gases. The focus is manifested in production, too, with lead free soldering and the elimination of halogen plastic components, both potentially harmful to human organism.
Studies on eco-friendly products brought first results in 1998, when the first CD was made with lead free soldering. Panasonic went on in this direction and since the end of March 2003, all of its products have this type of welding.
Among other achievements, it’s important to remember the development of products that enables significant energy savings and recovery of material derived from products whose life cycle has been completed. As part of "2001: The century of the environment," Panasonic  adopted the Environmental Statement, where the company is committed to protecting the environment and uses natural resources wisely and eco-friendly.
The environmental perspective is conveyed in Panasonic´s Green Plan completed in 2010. The objectives of the Green Plan were: the elimination of any potentially harmful chemical element, the increase in recycling of materials and the policy of consumer awareness.
Panasonic´s commitment was recognized by the EPA (Environmental Protection Agency), U.S. agency involved in environmental protection. EPA awarded Panasonic promotion activities of the Energy Star program. " The campaign had the objective to raise awareness among consumers to buy environmentally friendly products and to this end Panasonic has attached to its products in a leaflet explaining the importance of choosing products certified "Energy Star", in order to significantly reduce pollution of the planet.
Panasonic is also committed to best achieve the goals of recovery and recycling of WEEE (Waste Electrical and Electronic Equipment) required by European directives.